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How to use license plates of interest to track repeat offenders in retail

This article explores how retail loss prevention leaders can use license plate recognition (LPR) video AI technology to proactively combat organized retail crime (ORC) and repeat offenders. It highlights LPR's ability to identify vehicles of interest, streamline investigations, and deliver measurable ROI through reduced shrinkage and labor costs. The article also covers integration strategies, legal considerations, and answers common questions about LPR in retail environments.

By

Sud Bhatija

in

|

8-10 minutes

Retail loss prevention leaders are on the front lines of a growing battle against organized retail crime (ORC) and repeat offenders. With shoplifting incidents increasing by 18 percent in 2024 over the previous year, traditional, reactive security measures are no longer enough (Source: NRF). The frustration is common: security setups record thefts after the fact, case reviews consume countless hours, and connecting incidents across multiple locations is tough to manage. This leaves teams in a constant state of reaction, struggling to get ahead of losses while trying to prove the value of their security investments.

However, a shift is underway. By leveraging video AI, specifically through license plate recognition (LPR) technology, loss prevention professionals can move from reactive incident response to proactive incident mitigation. This guide provides a framework for using LPR to identify vehicles of interest, track repeat offenders, and build a data-driven security strategy that protects assets and delivers a clear return on investment.

Understanding the basics of license plate recognition

License plate recognition technology, also known as Automatic License Plate Recognition (ALPR), is an intelligent computer vision application that automatically captures, analyzes, and logs vehicle license plate data. It turns your existing cameras into AI teammates that identify vehicles in real time.

The process works through a few coordinated steps that take place in less than a second:

  1. Image capture: Specialized high-resolution cameras, often equipped with infrared illumination, capture clear images of license plates in any lighting condition, day or night (Source: Hanwha Vision).

  2. Plate detection: AI-powered object detection models locate the precise license plate region within the image, distinguishing it from the rest of the vehicle and its surroundings.

  3. Character recognition: Advanced Optical Character Recognition (OCR) algorithms, trained on millions of plate images, convert the plate image into machine-readable text with accuracy rates often exceeding 90 percent (Source: Precise ParkLink). This process is fast enough to capture data from vehicles moving at high speeds.

  4. Data analysis and alerting: The platform cross-references the captured plate number against configured databases and watchlists in real time. If a match is found on a "license plates of interest" list, the platform automatically triggers an alert, notifying your team before the person even leaves their car.

This entire cycle, from capture to alert, happens quickly, giving your team the critical time needed to respond accordingly.


From reactive recording to preemptive action

A core frustration for loss prevention professionals is that traditional security setups only record incidents as they happen. The theft is already complete, and the offender is gone, leaving teams to review hours of footage for a case that may lead to nowhere. This reactive approach is ineffective at curbing losses and makes recovery difficult.

LPR technology flips this model by enabling preemptive intervention. By creating and maintaining a "license plates of interest" watchlist, you can automatically flag vehicles associated with prior theft incidents, ORC groups, or known serial shoplifters.

When a vehicle on this list enters your property, the platform generates a real-time notification. These actions can include:

  • Deploying additional security personnel to the sales floor

  • Alerting floor staff to monitor high-value merchandise

  • Coordinating with on-site security to monitor the individual

This transforms your security posture from one of passive recording to active deterrence, empowering your team to mitigate losses before they impact your shrink rate.


Ending the time-consuming manual case review process

Reviewing hours of footage to examine a single incident is a massive operational strain. This process can take 4-8 hours per case, pulling skilled team members away from strategic loss prevention activities. When dealing with coordinated incidents across multiple stores, the time commitment multiplies, making it difficult to connect the dots effectively.

LPR platforms dramatically cut this casework workload. Instead of manually scrubbing through video, your team can use a unified dashboard to search for specific license plates across all locations and timeframes. This capability turns hours of work into seconds of searching.

This efficiency allows teams to answer critical queries rapidly:

  • "Show me every time this vehicle has been at any of our locations in the past 90 days."

  • "Which vehicles were present at all three stores targeted by thieves last week?"

  • "Generate a report of this vehicle's activity to share with law enforcement."

Teams using LPR platforms can cut case review times from hours to minutes for ORC cases, freeing them up to focus on trend analysis, risk assessment, and other high-value, forward-looking strategies (Source: Milestone Systems).


Uncovering organized retail crime patterns

Organized retail crime is a complex obstacle, with 67 percent of retailers reporting the involvement of sophisticated criminal groups (Source: NRF). These groups often use coordinated tactics, rotating between different stores in a short period to maximize their impact and avoid detection. For a loss prevention team managing multiple locations, identifying these patterns manually is a major roadblock.

LPR technology with multi-site search capabilities is designed to solve this. By analyzing vehicle data across your entire enterprise, the platform can automatically flag suspicious patterns that indicate coordinated activity.

Pattern indicating ORC

How LPR detects it

Multi-store visits

The platform alerts when the same vehicle appears at multiple locations within a short timeframe (e.g., three stores in four hours).

Unusual timing

Vehicles detected outside of normal operating hours can be flagged for review, suggesting planned rather than opportunistic theft.

Suspicious parking

Vehicles parked in unusual locations or for extended periods can be monitored as potential lookouts or getaway cars.


This automated pattern detection provides the evidence needed to link seemingly isolated incidents. For example, the Ventura County District Attorney's office used vehicle identification technology to dismantle a nine-member ORC ring responsible for over 600 thefts, recovering $10 million in stolen goods (Source: Office of Governor Gavin Newsom). With LPR data, your team can build comprehensive case files for law enforcement, increasing the likelihood of successful prosecution.


Integrating LPR with your existing security and business systems

Another common hurdle is integrating new technology with existing infrastructure. A standalone LPR solution that doesn't communicate with your other tools creates data silos and inefficient workflows. To be truly effective, LPR must be part of a unified security ecosystem.

Modern video AI platforms like Spot AI are built with an open architecture, allowing seamless integration with the tools you already use.

  1. Point-of-sale (POS) systems: Correlating LPR data with transaction records helps identify fraud. For instance, you can flag transactions that occur while a vehicle linked to refund abuse is on the property, triggering a need for manager approval on returns.

  2. Incident and case management systems: Automatically populate case files with timestamped LPR data, vehicle images, and associated video clips. This ensures all relevant evidence is captured in one place, creating a complete audit trail for case reviews.

  3. Access control systems: For facilities with gated parking, LPR can automate access for approved employee and vendor vehicles while blocking or flagging those on a watchlist. This enhances physical security without adding administrative work.

By integrating LPR data into your core operational workflows, you transform it from a simple security feed into a source of actionable business intelligence that helps lower shrink, combat fraud, and streamline case management.


Making the business case for license plate recognition technology

Justifying security investments to executives who view them as a cost center is a persistent hurdle. Without clear metrics, it's tough to prove financial value. LPR technology offers a compelling return on investment (ROI) that can be quantified by lowering shrinkage, saving on labor, and improving operational efficiency.

A cost-benefit analysis for an LPR solution includes:

Cost/Benefit category

Financial impact

Lowering shrinkage

By proactively identifying and deterring theft, comprehensive AI-powered loss prevention solutions can significantly lower shrinkage. For a retailer with $100 million in sales and a typical 1.3% shrink rate, even a modest decrease translates into hundreds of thousands of dollars in recovered losses annually.

Security labor savings

Automated alerts cut the need for manual video monitoring. Retailers report a 20-40% decrease in monitoring staff, potentially saving $50,000+ annually per position (Source: Spot AI).

Investigation efficiency

By cutting case review time from hours to minutes, a team can reallocate dozens of hours per month away from manual review. This shift toward proactive strategy represents tens of thousands of dollars in recaptured annual labor value (Source: Milestone Systems).

Insurance & liability

An active security posture can lead to lower insurance premiums and better outcomes in liability disputes.


When presented with this data, the financial case becomes clear. LPR is not just another expense; it's an investment that directly protects margins and enhances profitability.


Evolve your loss prevention strategy from reactive to anticipatory

For too long, retail loss prevention has been a reactive discipline. With the rise of organized retail crime, it's time for a new approach. License plate recognition technology provides the anticipatory capabilities needed to identify risks early, deter repeat offenders, and dismantle criminal networks. By integrating a camera-agnostic, cloud-native video AI platform, you can unify your security operations, streamline case management, and deliver a measurable return on investment.

Want to see Spot AI’s video AI platform in action? Book a demo to explore how you can use your existing cameras to strengthen loss prevention and streamline security operations.


Frequently Asked Questions

How does license plate recognition work in retail?

LPR uses specialized cameras and AI-powered software to capture and read license plates of vehicles entering your property. The platform then compares the plate numbers against watchlists of vehicles associated with past incidents, automatically alerting security teams to the presence of vehicles of interest in real time.

What are the benefits of using LPR for loss prevention?

The primary benefits include the detection of vehicles of interest, slashing case review time, the ability to identify and track repeat offenders and organized retail crime rings across multiple locations, and a measurable decrease in inventory shrinkage.

How can LPR technology help identify repeat offenders?

By maintaining a historical database of every vehicle that visits your properties, LPR platforms allow you to connect a vehicle to multiple theft incidents. When a vehicle is flagged in one event, it can be added to a watchlist, and your team will be alerted the next time it appears at any of your locations.

What are the legal implications of tracking vehicles with LPR?

Retailers must navigate evolving state and local regulations. It is crucial to implement strong data governance policies, collect data only in public areas like parking lots where there is no reasonable expectation of privacy, and use the data solely for documented loss prevention and security purposes. Consulting with legal counsel is a critical step.

How do I integrate LPR systems with existing security measures?

Modern LPR solutions, like Spot AI, are designed to be camera-agnostic and feature open APIs. This allows them to integrate seamlessly with your existing IP cameras, video management platforms (VMS), point-of-sale (POS) platforms, and case management software to create a unified security intelligence platform.

How do I use LPR analytics to prioritize store audits?

LPR analytics allow you to shift from a routine audit schedule to a data-driven one. When the platform flags a vehicle of interest visiting multiple stores in a single day, it provides a clear signal of coordinated activity. This allows loss prevention leaders to immediately prioritize those specific locations for follow-up, ensuring field resources are deployed to the highest-risk areas first.


About the author

Sud Bhatija is COO and Co-founder at Spot AI, where he scales operations and GTM strategy to deliver video AI that helps operations, safety, and security teams boost productivity and reduce incidents across industries.

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